Interview two or three agents and compare them on the things that actually matter for your sale.
Ask each agent for a CMA so you can see how they'd price your home. If one agent suggests a price significantly higher than the others without data to support it, they might be buying the listing, telling you what you want to hear to win your business and then asking for a price reduction a month later.
Ask about their marketing plan. What does it include? Professional photos, video, social media, open houses, print marketing, agent networking? The agent with the most comprehensive plan for getting your home in front of buyers is the one who'll generate the most interest.
Look at their track record. How many homes have they sold in your area in the last year? What's their average days on market versus the area average? What's their list-to-sale price ratio? These numbers tell you whether an agent actually performs or just talks well in an interview.
Pay attention to how they communicate during the interview process. Are they responsive? Do they follow up when they say they will? Do they answer your questions directly or dodge them? How they treat you before they have your business is the best version of how they'll treat you after.
Selecting the right listing agent is critical to a successful sale. Start by researching agents who work regularly in your neighborhood and price range and have a strong track record of recent listings sold and satisfied clients. Look at reviews and ask friends or neighbors for recommendations. Once you have a few candidates, schedule interviews with two or three of them. Ask each agent about their marketing strategy (professional photography, staging advice, online and social media exposure, open houses), communication style, and negotiation approach. A good agent should provide a detailed comparative market analysis explaining how they arrived at a recommended list price, outline a timeline for getting the property ready, and be honest about any improvements that could boost value.
Pay attention to how the agent makes you feel during the interview. You will be working closely together, so choose someone you feel comfortable with, who listens to your goals, and communicates clearly and promptly. Verify that they are a full‑time professional, licensed and in good standing, and ask for references from past sellers. Clarify their commission structure and what services are included so there are no surprises. Ultimately the right agent should have local expertise, a strong marketing plan, integrity, and the ability to guide you through the selling process with confidence and professionalism.
1. Check out the local housing market in person
2. Talk to an agent in person at an open house
3. Compare real estate agents online
4. Get a referral
5. Meet with at least three agents
6. Ask the right questions
7. Explain your communication preferences
8. Clarify your motivation to sell
9. Discuss selling strategy and number of showings
10. Agree on all the important details