can my agent use ai to write my listing or is that a legal risk?

Yes, agents can and do use AI to draft listing descriptions, and there is no blanket legal prohibition on the practice. The legal risk comes from what goes into the output, not the tool used to create it. In Florida, listing agents have a duty of accuracy under the Florida Real Estate Commission rules and under general misrepresentation law. If an AI generates a description that includes a materially false statement about the property (wrong square footage, features that do not exist, flood zone claims that are inaccurate), the agent is still responsible. The AI does not carry liability. The agent who publishes the listing does. When evaluating whether your agent used AI responsibly, check the listing description against what you verified: does the square footage match the tax record, are all stated features present, are any claims about condition or upgrades accurate? If you find a material error, bring it to your agent and the brokerage immediately and request a correction. Inaccurate listing descriptions can affect appraisals, buyer negotiations, and post-closing dispute exposure. A well-used AI tool that is fact-checked by the agent produces no more risk than a human-written description that is fact-checked. The risk is in publishing without verification. You have every right to review and approve your listing description before it goes live. Kevin Neely & Kaitlynd Robbins | K2 Sells, Keller Williams Elite Partners

Yes, you can be held liable and that risk lands on you as the seller, not just your agent. Anything published in the listing is considered a representation to the buyer. If it says new roof and there is no new roof, that is a misrepresentation regardless of whether a human or an AI wrote it. Your agent has a legal obligation to verify every factual claim before it goes live. Read your listing description before it publishes. Every line. If your agent used AI to draft it, treat it like a first draft that needs a fact check, not a finished product. Correct anything that is wrong or exaggerated before it hits the MLS. That one step is your best protection.

You’re right to be cautious, because even if AI is used, the information in the listing still has to be accurate, and if something material is wrong, like a new roof or the wrong school district, it can create a misrepresentation issue later, regardless of how the mistake happened, the best move is to ask your agent to verify every detail before it’s published and to send you the full description to proofread and approve, that extra step helps catch anything that doesn’t look right and protects you from problems down the road.

A.I. can be used as a tool to help write an incredible listing description. It should not be trusted to write THE listing description! That would be a mistake. Artificial Intelligence can be used to construct an outline. Put thoughts together in a controlled “environment”. As an agent, and licensed Broker, I typically provide all of the accurate facts about the property and start with a creative idea or two. I carefully make sure that the prompts I’m using are well targeted toward the desired outcome. A.I. is the writing assistant… NOT the writer. If A.I. is given free reign to run wild with a listing description and pull false information from anywhere and everywhere, YES, that could create liability all around if whatever it spits out is sent to distribution.

Great question, and a very real concern. Short answer: Yes, agents can use AI to help write listings, but everything must be verified before it’s published. Why it matters: If a listing includes incorrect info (like a new roof or wrong school district), it can be considered misrepresentation. Who’s responsible? The agent has a duty to market the property accurately. But as the seller, you can also be held liable if false information is published about your home. Best practice: Treat AI as a drafting tool only. You (and your agent) should review and confirm every detail before it goes live. Bottom line: AI isn’t the problem, unverified information is. Make sure everything in your listing is accurate and you’ll be protected.

That can be tricky. Make sure the information used to market your home is accurate. Think about the potential buyer's as your family, would want them misled? No you wouldn't. Regardless of who writes the marketing, make it accurate.

On our mls for Central Ohio, it does say that information is deemed reliable but not guaranteed. Once you realize there is an error, I would let your agent know immediately. Mistakes do happen.

Hi, As an agent I agree AI can write a beautiful description but it can also completely make things up. I verify and send the listing to the seller to double check . At the end of the day, it still falls on the seller and the agent not the robot. So I use AI smartly, but I don’t trust it blindly. Everything gets checked, because my job is to protect you, not just make it sound good.